About me

Hi, I'm Johnson Ishola. What fascinates me is the challenge of managing and scaling products with high-growth potential. By utilising the power of customer data & analytics, expertise in UX & MarTech, and proficiency in omnichannel execution, I democratise growth within the product, and break it down into a series of atomic activities. With a background in Engineering, I've always been intrigued about how products are built and over time I became obsessed with growing & scaling products.  Over the last few years, and with many projects down the line, I've worked cross-functional roles in Product Management, Automation, Analytics Operations, and & Growth Marketing coordinating all stages necessary to achieve a successful product-market fit: Scoping, Implementation, Testing, Launch and Growth.

I've worked with product & growth teams in startups across different countries & industries (fintech, marketplace, edtech, healthtech, SaaS, etc) to help strategize and execute growth models that improves their product success metrics. My two recent obsessions are SaaS & Marketplaces. You'll often find me talking about this on social media or community driven events.

I have a ❤️ for hyper-growing tech companies and Startups, and I enjoy working on big projects.

I get my best work done in environments that are agile & product-led and I roll up my sleeves to get my hands dirty - whatever it takes to grow the North Star metrics; From deep-diving into huge data-sets to make sense of growth situations, to implementing product growth tools and running rapid experiments, to owning Go-to-market strategies, to writing PRDs and driving product development execution, I take an holistic ownership approach towards resolving all blockers.

🏠 I'm based in Lagos, Nigeria 🇳🇬 open to working with product & growth teams all over the world🌏 .

Want to discuss an opportunity? Shoot me at "Johnsonayobam at gmail dot com".

My Specialities 🎆 ...

  • Product Growth (PLG)
  • Product Analytics implementation
  • B2C & B2B Product Marketing
  • Growth/Marketing Automation & CRM
  • Product Management
  • Web & Mobile App Conversion Rate optimization
  • Data Analytics & BI
  • Growth Hacking Operations
  • A/B testing & experimentation
  • Web & Mobile Attribution
  • Customer Data Platform Schema design & configuration

What I'm reading 📚 ...

What I'm listening to 🎧 ...

  1. The Product Experience Podcast by Mind the Product
  2. Starting Greatness Podcast with Mike Maples Jr, I particularly enjoyed the episodes with Anu Hariharan on  network effects
  3. The Breakout Growth Podcast by Sean Ellis and Ethan Garr
  4. The African Startup Teardown Podcast
  5. I Said What I Said Podcast with FK and Jollz
  6. Growth Masters for Product Managers
  7. Product Magic - Stories from everyday product makers

Connect with me