(I help companies implement their product growth strategies & improve their metrics)
You have user data scattered across multiple sources. I'll help you un-silo data to unlock insights into your entire customer journey and enrich your customer profile with data collected from your 3rd party tools. Activities include: Needs analysis, Data product strategy orchestration, Existing data and systems audit, Data/growth/product stack recommendations, Implementation planning, Taxonomy creation, Data dictionary development, Events implementation, Data governance setup, Quality assurance of data.
You want to hyper scale your tech product. I'll help optimize your onboarding flows and growth hack your entire growth funnel. From acquiring highly converting users to improving your retention flows, know where to focus your energies to continuously provide more opportunities for conversion. Activities include: Growth Model set up, Growth, engagement & retention loops, marketing automation, mapping sophisticated customer journeys, Reporting and dashboards setup, User cohorting, Ongoing analysis of insights, Process and cadence setup, Opportunity prioritization using growth sprints, Design workshops, Retention analysis, Experiment execution, Product stack optimization, Ongoing data maintenance
You don’t have to go through the hassles of building a startup alone. As a Startup lover and with my experience working with highly efficient engineering teams remotely distributed across US, Europe, Asia and Africa, I'll help you manage your product from conceptualization to product development, product growth & maturity. Activities include: Identifying user needs, Developing & maintaining the product backlog(scrum), Product lifecycle management, Building Product Qualified Lead systems, Feature prioritization, Product Roadmap planning and Go-To-Market strategy.
What fascinates me is the challenge of managing & scaling products with high-growth potential. By utilizing the power of customer data and analytics, expertise in MarTech, and proficiency in omnichannel execution, I democratize growth within the product and I break it down to a series of atomic activities for running growth experiments.
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Most products fail in market when they fail to drive conversions or retain users. By reacting to data in real-time & using predictive intelligent systems, startups can resolve this. A measured approach is critical to how you edge over your competitors. Here’s a high-level look at my process for defining growth strategies and building high growth engines.
Quality data fuels rapid business growth. Choose the right CDP for your company. Get rid of the data silos. Unify and enrich customer data from all online and offline sources into a single source of customer intelligence ready for activation through your martech stack. Ensure high quality of data down the stream with a proper data QA
Growth is the single most important ingredient for the long term survival of a product. I will help you integrate the best martech and product analytics technologies for your use case. Thanks to the proper orchestration of martech tools, you'll eliminate mundane, manual work, and save time by automating all the heavy-lifting of marketing operations. I'll speed up the time to knowledge and reveal unique insights from eye-candy dashboards. I'll help you optimize your martech spend and get the maximum value out of the growth technologies you already use
Define your growth loops, Take action using collected data. Segment users based on their lifecycle stages. Automate and personalize workflows. Build custom audiences in Facebook & Google using highly engaged cohorts of users. Identify hypotheses and A/B test everything
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